Just because MTV isn’t as music video centric as it once was, doesn’t mean the genre is dead. Screw reality television – the music video doesn’t need channels like MTV & VH1 to thrive in today’s world. All they need is a little love from the world wide web.
Without television networks backing the latest music visuals as heavily as they once did, labels & artists have turned to the internet – to platforms like YouTube and Vimeo – to share their music videos with the world. The results have been phenomenal.