Just because MTV isn’t as music video centric as it once was, doesn’t mean the genre is dead. Screw reality television – the music video doesn’t need channels like MTV & VH1 to thrive in today’s world. All they need is a little love from the world wide web.
Without television networks backing the latest music visuals as heavily as they once did, labels & artists have turned to the internet – to platforms like YouTube and Vimeo – to share their music videos with the world. The results have been phenomenal.
Music videos garner millions of views (Heard of PSY’s “Gangnam Style”? This odd ball Korean-pop music video just recently surpassed 100 million YouTube views in what seemed like a day or two), boosting artists’ popularity and image. While they may not sell as many albums as they once did, music videos still serve a very strong purpose: they keep the fans hungry and the labels happy.
Great music videos = lots of online views = increased artist popularity. Increased popularity + solid visual content = super-effective artist branding. Artist branding = tons of awareness, which leads to more concert tickets sold, more singles downloaded and more albums purchased. A simple formula for great success in today’s music world that works across the entire consumer to music label food chain.
Still don’t believe music videos are thriving today? Then watch the video above. Hypebeast TV brings you “The Videographers Guide Ep. 1 – The Music Video”, the first episode in a web series documenting young filmmakers as they produce short videos for the web in a variety of genres.
In this episode, several of the world’s best music video directors, responsible for some of the decade’s most popular and impressive clips, show us why music videos are alive and better than ever today. Watch the episode above to meet geniuses like BBGUN, Warren Fu, Trish Sie & Kinga Burza, who have directed successful videos for the likes of Swedish House Mafia, Katy Perry, Kid Cudi, OK Go and many, many more.
For more information and fundraising details head over to the official site: http://www.thevguide.com.
Do you think music videos hold a significant spot in today’s entertainment industry? Let us know in this poll below: